Today is my last day at IAG, the place I worked in the last 5 years. Initially I was planning to work there for 6 months as a contractor to help them enhance the web analytics capability, and then to start to do my own thing. But it turns out I stayed there for 5 years, contracting for almost 2.5 years and then I became a permanent employee for a bit more than 2.5 years. It was a good place to work with a lot of nice people. I left because I have been building a web analytics time machine and I have to focus on it now.
A couple years ago I started to think about how to make web analytics implementation easier and faster, so that we as analysts can focus on insights and generating true value for businesses. That's how I started to create the concept of "web analytics time machine". The idea is to build a system that can re-create the moment visitors use the website, so analysts can do analysis like travelling back in time to investigate and identify the barriers to conversion. This time machine won't let you to change the history, but you can use it to set the future.